Martha Karua’s NARC-Kenya rebrands to People’s Liberation Party
NARC-Kenya has officially transitioned to the People’s Liberation Party (PLP), with its leader Martha Karua emphasizing that this shift aligns with a forward-thinking, people-centred vision prioritizing unity, accountability, and transparency.
The party also seeks to engage younger voters, particularly from Generation Z, by refreshing its image and appeal.
Ahead of the official launch on Thursday, Karua explained that NARC-Kenya, established nearly two decades ago, had become less recognizable among younger demographics.
She highlighted that the transformation into PLP aims to rejuvenate its influence and reinforce its commitment to democratic principles. The party’s new slogan, ‘Unite – Liberate,’ reflects its mission.
In addition to the name change, the party has adopted new colours—purple, lilac, and white—while retaining its floral identity.
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The previously recognized green rose has been replaced with a purple rose, symbolizing love, peace, and friendship. Karua noted that these changes are intended to communicate a renewed sense of purpose and dedication to the party’s core values.
Karua also expressed disapproval of the Kenya Kwanza administration’s recent decision to impose fees on national identity cards.
She argued that these charges would create financial barriers for many young people, potentially depriving them of essential services and their right to vote, which ultimately hinders their role in shaping the nation’s future.
Martha Karua’s NARC-Kenya rebrands to People’s Liberation Party
